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Free instant email delivery across the UAE · Corporate bulk orders from 25 cards · Prices in AED including VAT where applicable.

Gifting guide

What to send, and what it should be worth

Twelve occasions we are asked about most often, with the values UAE senders actually choose, the timing that works and the brands that suit each moment.

Friends gathered around a birthday cake in a Dubai apartment at dusk

All year

Birthdays

AED 100AED 300

The most requested reason to send a gift card in the UAE. Recipients tend to prefer choice over a guessed present, so broad retail and marketplace values perform best.

Sending etiquette

Send on the morning of the day rather than the night before. A one-line message with the sender's name reads warmer than a formal note.

An Emirati family exchanging Eid gift envelopes at home

Islamic calendar

Eid al-Fitr and Eid al-Adha

AED 100AED 500

Eidiya is traditionally given in cash to children and younger relatives. Digital gift cards have become the practical equivalent for family living across different emirates or abroad.

Sending etiquette

Schedule delivery for the first morning of Eid. Round values are customary; many senders choose AED 100 or AED 200 per recipient.

An iftar table laid out with dates and shared dishes

Ramadan

Ramadan and iftar hosting

AED 150AED 500

Grocery and dining values are the most useful gift during Ramadan, whether for a household hosting iftar or for staff working extended shifts.

Sending etiquette

Send in the first week rather than the last. Grocery values are considered practical and respectful; avoid gifting anything tied to alcohol-serving venues.

An elegant cream wedding envelope beside flowers and gift boxes

October to April

Weddings and engagements

AED 300AED 1,000

Couples setting up a home in the UAE usually welcome home, furnishing and department-store values more than another decorative object.

Sending etiquette

Group contributions are common — several senders often combine into one larger value. Include both partners' names in the message.

A family shopping for everyday essentials together

All year

New baby

AED 200AED 500

Practical values that cover essentials, nursery items and everyday shopping are more useful to new parents than fixed product gifts.

Sending etiquette

Send in the second or third week, once the family is home. Keep the message short — new parents read on a phone, one-handed.

Technology and workwear items chosen by new graduates

May to July

Graduations

AED 200AED 750

Graduates in the UAE tend to spend gift values on technology, workwear or a first professional wardrobe as they move into employment.

Sending etiquette

Higher values are usual from immediate family; AED 100–200 is a normal amount from a colleague or family friend.

Chosen most often

A coffee and pastry set down on a cafe table

All year

Thank you

AED 50AED 150

A small, immediate value works better than a delayed larger gesture. Coffee, dining and delivery credit are the usual choices.

Sending etiquette

Name the specific thing you are thanking the person for. Vague appreciation reads like a template.

A manager presenting a reward card to a colleague in a Dubai office

All year

Employee recognition

AED 100AED 500

Spot awards, long-service milestones and end-of-project recognition. Multi-brand choice values avoid excluding anyone by preference or dietary requirement.

Sending etiquette

Recognition lands best within a week of the achievement. Send from a named manager, not from a generic HR mailbox.

A hotel lounge overlooking the water in the UAE

Year end and post-project

Client appreciation

AED 250AED 1,000

Hospitality, dining and experience values suit client relationships where a branded corporate object would feel promotional.

Sending etiquette

Check the recipient organisation's gifts and hospitality policy before sending, and keep values within their declared threshold.

A UAE household preparing for National Day celebrations

Early December

UAE National Day

AED 100AED 250

Staff and community gifting around 2 December. Values are usually uniform across a whole team rather than tiered by grade.

Sending etiquette

Order at least a week in advance — volumes peak in the last few days of November. Keep the message inclusive of all nationalities on the team.

A wellness studio set up for the start of the year

December to January

New Year

AED 150AED 400

Wellness, fitness and experience values dominate January, when recipients are setting up routines for the year.

Sending etiquette

Delivery on 1 January competes with a full inbox — scheduling for 2 or 3 January gets noticeably better open rates.

A quiet moment of practical support at home

All year

Get well and quiet occasions

AED 150AED 400

Grocery, delivery and home values quietly reduce the daily load for someone recovering or caring for family.

Sending etiquette

Keep the message plain and short, avoid celebratory language, and never schedule this type of delivery for a public holiday.

Chosen most often

The UAE gifting calendar

Demand is not evenly spread across the year. These are the peaks we plan inventory around, and the lead time we recommend for bulk orders.

Peak gifting periods in the UAE and recommended ordering lead time
PeriodWhat sellsOrder by
RamadanGrocery, delivery and iftar hosting valuesOrder in the first ten days
Eid al-FitrEidiya replacements for family and staffSchedule for the morning of day one
Eid al-AdhaFamily gifting and household valuesTwo to three days ahead
Back to schoolStationery, technology and family retailMid to late August
UAE National DayUniform team gifting on 2 DecemberOrder by late November
Year endClient appreciation and annual awardsEarly December, before travel season

Or start from a category

Gifting to a whole team?

Orders above 25 recipients are handled as a corporate order: one invoice, a recipient list uploaded as a spreadsheet, scheduled send dates and a reconciliation report showing which codes have been redeemed.

Corporate gifting